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Here's how Reliance's Jio Fiber is going to change everything.

Reliance Industries Limited was started by Dhirubhai Ambani and the company has been around for nearly half a century (46 years to be exact), and over the years they have grown into the largest company in India as measured by revenue after recently surpassing the government-controlled Indian Oil Corp and is ranked 148th on the Fortune Global 500 list of the world's biggest corporations as of 2018.

In this time, they have conquered a variety of industries such as energy, petrochemicals, textiles, natural resources, retail, and most recently the telecommunication industry. In this article we shall explore how Jio, a subsidiary of Reliance became one of the giants in the Indian telecommunications industry, which direction the company is heading in and what it means for potential customers/investors.

The Jio Story till now:

The company was registered in Ambawadi, Ahmedabad (Gujarat) on 15 February 2007 as Reliance Jio Infocomm Limited.

In June 2010, Reliance Industries (RIL) bought a 95% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800 crore (US$690 million). IBSL was the only company that won broadband spectrum in all 22 circles in India in the 4G auction that took place earlier that year.

Later continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it would start its operations all over the country by the end of 2015.

The 4G services were launched internally to Jio's partners, its staff and their families on 27 December 2015.

In June 2015, Jio announced that it would start its operations all over the country by the end of 2015.

The company commercially launched its services on 5 September 2016.

Within the first month, Jio announced that it had acquired 16 million subscribers.

By October 2017 it had about 130 million subscribers.

Jio Fiber features:

Mukesh Ambani at RIL’s 42nd annual general meeting.

1. On demand first day First show

The much-awaited Jio Fiber home broadband services will commercially roll out on September 5 with subscription prices starting Rs 700 per month, going up to Rs 10,000 per month.

This service would let the subscribers to see newly released movies on the day of the release, from their home.This service would make Jio Fiber a direct competitor to Multiplexes such as PVR, INOX and DTH operators offering similar services.This service will roll out in the middle of next year and will be available to all Jio Fiber users.

2.Gaming on Tv

Jio Fiber subscribers would be able to play full fleged AAA titled games such as FIFA-19.

It is said to support almost all gaming controllers, and the user's smartphone can be used as a virtual controller as well. Paired with the Jio Fiber network, users can expect zero-latency, for an uninterrupted experience. Jio is also confirmed to be partnering with popular gaming publishers like Tencent( the developers of PUBG), Gameloft, and Microsoft.

If this service delivers as it promises it could be great news for game enthusiasts who lack the infrastructure to run such intensive games. It could also mean bad news for game console developers such as Microsoft (xbox) and Sony (PS) who are currently the biggest players in the market.

3.Shopping using 3D models of yourself (VR & AR)

Along with gaming, the Jio set-top box will also be capable of offering Mixed Reality (MR) experiences. Reliance Jio has partnered with a start-up by the name of Tesseract for this feature and also announced Microsoft HoloLens-based headset called Jio HoloBoard. The Jio set-top-box along with Mixed Reality (a combination of Virtual and Augmented Reality) will offer three use cases- shopping, education, and entertainment. Using the headset, one could have a realistic experience while shopping by trying on clothes on a 3D model of themselves.

This feature can potentially disrupt sales and marketing of products as we know it because users can go through entire catalogues of products, virtually try them on to see how it looks on them and then decide to order it if they choose to do so. The traditional marketing campaigns will have to evolve in order for corporations to be more transparent with their customers to retain them.

4.Fixed line connection & Free 4K

Jio Fiber broadband plans will come bundled with a landline connection, HD or 4K set top box and access to Jio's Internet of Things (IoT). Ambani promised free voice calls for life from the fixed line connection. Jio is also bringing down the cost of international voice calling and will offer offer unlimited ISD calling to US, Canada at ₹500/month.

Jio will also come up with Jio Forever plans for customers opting for annual plans. Such long-term subscribers will get an HD or 4K LED TV and a 4K set top box absolutely free. Jio hasn't mentioned the make, brand or size of the LED TV nor has it mentioned if that would require any sort of security deposit.

5.Jio IoT

Jio says that it has developed an innovative service on its pan-India 4G network called Narrowband Internet-of-Things or NBIoT. Using this service with smart sensors whether residential, industrial or public, the company is looking to connect the whole of India. Jio claims the service will be commercially available from January 1, 2020. Within two years of launch, Jio estimates that there will be more than two billion connected IoT devices in India. The company at least aims to connect one billion of those through Jio’s IoT platform.

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